Bang & Olufsen, the iconic Danish luxury brand, continues to redefine the intersection of cutting-edge audio technology and high-end design. With a legacy dating back to 1925, Bang & Olufsen has consistently set the highest standards in sound, craftsmanship, and design. 

A Legacy of Excellence 

Founded in 1925 by Peter Bang and Svend Olufsen, the company began its journey in a Danish farmhouse, where they reinvented the radio with "The Eliminator," the first mass-produced radio that could be plugged into the wall without the need for a battery. This spirit of innovation has driven Bang & Olufsen to change how we all hear, see, and feel the world. 

A Design-Forward Philosophy 

Bang & Olufsen's design philosophy is deeply rooted in creating audio concepts that combine brilliantly authentic sound quality with simple yet surprising design.

Collaborations with renowned designers like Jacob Jensen have further defined the brand's vision, leading to the creation of products that are celebrated and collected by leading art and design museums, including MoMA's permanent collection. 

The Essence of a Luxury Lifestyle Brand 

Bang & Olufsen transcends traditional electronics by offering experiences that embody exclusivity and sophistication. The brand has collaborated with luxury fashion houses, such as Saint Laurent, to introduce limited edition products that blend craftsmanship with contemporary design.  

Additionally, partnerships with high-end automotive brands like Ferrari have resulted in special collections that fuse Danish soundcraft with Italian flair, featuring products like the Beolab 50 speaker and Beosound Theatre soundbar in striking new designs.  

A Future of Innovation and Elegance 

As Bang & Olufsen approaches its centennial anniversary, the brand remains dedicated to innovation while preserving the core values that have defined it for generations. With a focus on sustainability, customization, and intelligent sound design, Bang & Olufsen is poised to continue shaping the future of luxury living. 

This year, Bang & Olufsen introduces Atelier, offering clients the opportunity to create custom-made products for the first time in collaboration with its master artisans in Struer, Denmark.  This milestone underscores the brand’s rich legacy of unmatched sound quality and craftsmanship, offering opportunities for personal expression through one-of-a-kind creations and an array of customization options. 

Demonstrating Bang & Olufsen’s commitment to its customers, Atelier is the brand’s ultimate expression of design and artisanship, launching in response to a significant increase in requests for customisation, and bespoke projects.  

Discover Bang & Olufsen’s full range of products – at Dubai Mall, Fashion Avenue. Tel +971 4 339 9314 – or at The Galleria, Al Maryah Island, Luxury Collection. Tel +971 2 673 2712.